I’m Ben, nice to meet you. I started my career in brand advertising and digital content at the award-winning indy agency, Work Club (later acquired by Havas). I then moved through a couple of digital design & technology studios (rehabstudio+ and TH_NK) before a stint in Global Digital Marketing role at Pernod Ricard. In 2020, I joined Huge where I led relationships with LVMH, On Running and Ticketmaster before joining the global growth team in moving toward a more strategic, higher value ‘productised’ offering taking cues from the world of consultancy in elevating the value and outcomes of the creative endevours Huge were famous for. I have since taken the same learnigns to smaller creative businesses whose models stretch between service provision (by hours) and Saas (licencing) in an effort to harmonise a proposition that leverages the most value from the craft.  My discipline historically is in Client Partnerhip, but I lean heavily into strategy and am of the world’s most creative agencies. I also being commercial understanding, strategy and delivery models into my work.

What is your secret sauce worth?
Creative agencies and businesses have seen a race to the bottom with the proliferation of low-value digital content and experience deisgn produced at minimal cost. In-housing of studios, self-serve digital platforms creating DIY ads and the product-mindset of utility over creativiy have led to a wash of average work and killed the space needed for legitimate, orginal creative productivity. However, as the AI age dawns - the derivitive slop will become self-generating. The value of original, human, creative expression will once again begin to command a premium. I am interested in partnering with creatively-minded businesses and start-ups to bring the profesionlaism, value-centric proposition, pitch impact and commercial models that I’ve seen succeed to these businesses that have great potential and deserve to have that value realised.

What do you do?

What’s your craft?
Where is your passion?
What do you do well?
What is your legacy?
Where do you spend your time?
What gets you paid?

How do you describe what you do?
What do you say and not say?
Who are your clients? 
What do they take away?
Who are your competitors? 
How do you pitch & communicate? 

AI is coming. That much we know. What this means for brands, businesses and humanity at large is, despite what you might read, still largely unknown.

Outside of my direct consulting, I am collaborating with a broad spectrum of creatives, artists, strategists, technologists, writers, brands, designers and data specialists on an experimental forray into what an AI-first future will feel like, based around three core paradigms:

Agents

       Autonomy at scale
      

Worlds

        Mixed reality & generative design

Cults. 

       The new search for original soul.